JEFFREY DESIGN

DesignAI in Design
About

Molosco

Brand Redefinition & Digital Art Direction

I was brought in as a design consultant to help Molosco—an elegant dinnerware brand—redefine its visual identity and establish a more cohesive brand presence. The original site leaned heavily on a minimalist, utilitarian layout that lacked emotional warmth and visual continuity.

Drawing from the tactile, intimate nature of the brand’s products and its collaboration with artist Laura Letinsky, I introduced a warmer, more contemplative design language. This included a shift to serif typography, a softer, more poetic voice, and the use of large-format photography that foregrounds texture, light, and quiet detail.

I restructured the site hierarchy, refined typographic pairings, and helped build a visual rhythm that reflects Molosco’s ethos: rooted in the rituals of dining and the art of the everyday. The result is a more immersive, editorial-inspired experience that connects form, function, and feeling across every touchpoint.

Before

After