JEFFREY DESIGN

DesignAI in Design
About

Laura Letinsky

Website Redesign & Digital Strategy

I was brought on to redesign the official website of artist Laura Letinsky, with the goal of creating a more immersive and editorially-driven experience that could better reflect the depth of her photographic and curatorial practice. The original site was minimal and functional but lacked visual warmth and narrative cohesion.

Inspired by the tactile and contemplative nature of Letinsky’s work, I redesigned the interface to feel more spatial and atmospheric—elevating the user experience through full-screen visuals, refined typography, and a layout that evokes the pacing of an exhibition. A revised navigation structure supports deeper engagement with her photographs, porcelain, textiles, and writings.

In addition to visual design, I implemented SEO optimization and marketing analytics to help the artist’s work reach a broader audience and support curatorial outreach. I also introduced new editorial content areas to provide richer context for exhibitions, publications, and press, aligning the site more closely with the tone of her practice and professional presence.

Before

After