JH.PTFLO—PH 02

Photography



“We may say that we see the world with entirely different eyes.”
– Laszlo Moholy-Nagy


Photography constructs an indexical relationship with objects in the real world. In mediating the visual, the camera disrupts our search for an absolute truth in photographic images.

In frustrating the direct relationship between image and object, photography gives rise to a plethora of possibilities—erotics, aesthetics, and knowledge. The image is freed from the responsibility of verisimilitude as it once was from painting.

The photographic image rearticulates the human perception through a mechanized, autonomous process. We find such a machine objective and indifferent—a logical fallacy.

Photography allows us to examine the human perceptual regime through analogous processes. We are alienated from our own perception. Does that challenge our beliefs in truth, knowledge, and the absolute?

Photography is a tool.

JEFFREY DESIGN