Phoda: Branding
I worked with the founding team to create a cohesive brand language for a brand new startup focused on commercializing holographic hardware and software technologies. We turned to the elemental unit of light to draw inspiration for the name, logo, and color scheme.
Because the company has to reach both consumer and business sectors, I wanted to reflect the underlying technological expertise through the logo design and typography. I referenced consumer brands with significant engineering capabilities, including Bang & Olufsen and Rimowa.