Camber Pacific: Branding
![](https://freight.cargo.site/t/original/i/ec89ee2c56b0f5d69b3717af86e9b971f7ca7de09d18a1883a35b37f2ea91361/camber_pacific_bc.jpg)
![](https://freight.cargo.site/t/original/i/3a17bd1eef9bcc423b20b1ab622ca99410aee0198b8f1f955f92425754dde1c5/camber_pacific_bc2.jpg)
Camber Pacific is a leading luxury home builder based in Silicon Valley, California. I was selected to design their new logo and brand system. I was interested in the company’s history in prioritizing comfort in the homes they built. Often times real estate development companies choose a cold, corporate design langauge. Since Camber Pacific is a family-run business, I wanted to create a warm, inviting design vocabulary. I selected timeless typefaces and created a color palette inspired by natural construction materials found in historical and modern structures alike.