Camber Pacific: Branding
Camber Pacific is a leading luxury home builder based in Silicon Valley, California. I was selected to design their new logo and brand system. I was interested in the company’s history in prioritizing comfort in the homes they built. Often times real estate development companies choose a cold, corporate design langauge. Since Camber Pacific is a family-run business, I wanted to create a warm, inviting design vocabulary. I selected timeless typefaces and created a color palette inspired by natural construction materials found in historical and modern structures alike.